Dive Brief:
- Mobile tech is consistently underused by HR – even though recruitment is increasingly taking place on the mobile web, according to Katherine Jones, Vice President, HCM Technology Research at Bersin by Deloitte.
- Jones outlines four ways that HR can use mobile to reach top talent quickly and easily.
- Mobile recruiting requires not only presence, but optimization. Your mobile application should be simple to use and easy to access. Many companies allow candidates to apply for jobs with their LinkedIn or Facebook profiles and allow easy uploading of resumes or other documents, writes Susan Galer, SAP Voice, for Forbes.
Dive Insight:
“A study from Kelton Global Research found 70 percent of job seekers are willing to apply for a job using a smartphone, but more than a quarter of larger companies said that not a single part of their hiring process has been mobile-optimized,” writes Galer. Having a simple, mobile-friendly application process already puts your organization ahead of the game.
HR should be sure that their mobile policy aligns with the rest of their company’s. Should recruiters use their own phones or have the ability to access apps on the company network? Important questions, according to Jones.
Additionally, having a centralized platform for your career site that can function worldwide will make mobile recruiting that much more effective for your organization, reads the article. Many candidates don’t apply for a job the first time they see it. Having an easy-to-access app will help make sure the best candidates come back and apply – the ultimate goal of going mobile.
