Like a genie granting a wish, the contingent workforce has brought both blessings to companies desperate for adaptability and, for employers and employees alike, unexpected consequences.

The gig economy generally? "It’s kind of the Wild West right now," Gene Zaino, president and CEO of MBO Partners, a business services company for contingent workers, told HR Dive. A whole new ecosystem of jobs and job-doers is emerging, but with that change comes increased risk at a time when employers really can’t afford it.

Shiftgig, our winner of Innovator of the Year, saw the potential in this new paradigm and ran with it.

The mobile platform raised $20 million in Series C funding at the beginning of the year, bringing its total raised to $59 million and beating out smaller competitors, according to the company. Shiftgig also added former leadership from LinkedIn to its C-suite, signaling its intention to scale up and cement itself as a leader in the gig space.

Today’s workforce doesn't look like the one from ten years ago, said Wade Burgess, the relatively new CEO of Shiftgig (and former LinkedIn guy). Millions of workers are demanding to be a part of this new, flexible paradigm, just as employers are realizing the power of real-time staffing.

"The lion's share of the true gig economy, in my opinion, is not the person who worked full-time," Burgess told HR Dive. "It’s the side hustle. A parent that wants to be home when their kids come home from school. A college student, a retiree."

The contingent workforce has grown exponentially in a short time period. Seven years ago, most employers shied away from using such workers, Zaino said. But projections show that by 2020, around 50% of the workforce will either be in or have worked in the gig economy at some point. Already, 94% of employees are open to “non-traditional” work arrangements, and many employers have shifted their workplace strategies.

Employers expecting to hire only full-time, W2 employees may be in for a shock when the market simply isn’t there.

"If these stats coming to fruition are even half accurate," Carisa Miklusak, CEO of tilr, said, "there just won’t be enough people to fill W2 roles soon."

Shiftgig employs a group of "specialists" that can pick up jobs from partnered employers through a mobile app. With over 40,000 users on its app, and 2,600 business partners, the tech company is well positioned to fill shifts in "real time." If an employer needs a worker at the last minute, they can post on Shiftgig and any Shiftgig specialist can pick it up.

"The relationship between workers and the places they work are changing," Burgess said. "It’s opening up an arrangement between people that have talent and organizations that need talent."