Brightmine, a leading global provider of people data, analytics, and insight, and HR Dive, a publication that provides in-depth journalism and insight into the most impactful news and trends shaping human resources, jointly released a new survey report that illustrates how HR leaders can add more business value by rethinking how they harness AI. The report reveals that while nearly all organizations have experienced significant improvements through AI adoption, three roadblocks prevent HR leaders from fully maximizing AI's benefits:
- Lack of Understanding of AI Tools: 50%
- Lack of Alignment on AI Deployment: 40%
- Absence of Formal AI Policy: 40%
Emily Mackenzie, AVP of Market Planning and Product at Brightmine, attributes these challenges to executives' tendency to overthink the technology and, instead, urges HR leaders to focus less on the technology itself and more on the results they want to achieve with it. "When organizations embrace change, it often leads to results, and AI is just another change in a new skin," says Mackenzie. “The most important thing for HR leaders to do now is identify clear AI use cases, focus on desired results, and develop a comprehensive AI policy from there.”
Despite these roadblocks, embracing AI can lead to organizational improvements, with 92% of HR executives already seeing an improvement in one or more areas when using AI. Specifically, the report found improvements in the following areas:
- Learning and Development: 47%
- Talent Acquisition: 31%
- Workforce Planning: 31%
- Diversity, Equity, and Inclusion: 29%
- Benefits Management: 23%
The report offers further actionable insight from experts like Mackenzie and practical advice on maximizing AI in your organization (even if you’re not an AI expert). To unblock expected roadblocks and add more business value with AI, access the full report: https://hrdive.tradepub.com/free/w_defa6913/
About The Survey
The survey report was conducted in partnership between HR Dive, a platform providing in-depth journalism and insight into the most impactful news and trends shaping human resources, and Brightmine, a leading global provider of people data, analytics, and insight. The findings of this research are based on an online survey conducted in May 2024. A total of 150 senior executives—Directors and above—from organizations with more than 1,000 employees participated in the research. All these companies either currently use AI tools or plan to add them in the near future.
About Brightmine
With more than 10,000 customers, Brightmine is a leading global provider of people data, analytics and insight – empowering HR leaders to deliver brighter business outcomes. For more than two decades, Brightmine, formerly XpertHR, has continued to help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology, and trusted HR expertise. Brightmine is a division of LexisNexis Data Services within RELX®, a global provider of information-based analytics and decision tools. RELX serves customers in 180+ countries with 35,000+ employees. Ticker: London: REL; Amsterdam: REN; New York: RELX.