Dive Brief:
- Recruiters at General Mills are making it easier for job candidates to experience what working at the food giant would be like with the help of virtual reality, according to an article at the Minneapolis Star Tribune.
- Using the Oculus Rift headset and GoPro action camera, potential General Mills employees take a VR tour of the company’s Golden Valley campus, reports the Star Tribune, adding that college students can literally picture themselves walking the halls and even working out in the company gym.
- Companies such as General Mills are constantly looking for new, innovative ways to entice talent, especially if they are part of the coveted millennial generation, according to the Star-Tribune.
Dive Insight:
Leo Timmons, General Mills information technology director/application development, told the Star-Tribune that the VR recruiting tool generates and gives people a reason to stop by the company's booth at college campus recruiting events and job fairs.
"The goggles and the Go-Pro video also take recruiting to the next level," according to Timmons.
General Mills tried out the new VR tour concept at the Univeristy of Minnesota's Carlson School of Management's recent recruiting event. Timmons said they will be taking it to the University of Wisconsin-Madison, Iowa State and Michigan State. Of course, General Mills hopes it’s one more way to entice future employees, reports the Star-Tribune.
Virtual reality goggles such as Oculus Rift are just about the enter the consumer market, so this is a practice that may wind up being more widespread in the ongoing war for talent, especially millennial talent.
