About half of Generation Z and millennial workers view career-related advice on TikTok, and 1 in 5 said they’ve made career decisions based on that advice, according to a report from Resume Builder.
In addition, about 11% of those responding to the organization’s October survey said they’ve paid TikTok creators for career coaching, most often paying $500 to $1,500 for offered services.
“Most creators are sharing their personal career experience and calling it career coaching, which isn’t coaching,” Julia Toothacre, resume and career strategist for Resume Builder, said in a statement.
“Personal experience is a way to connect, but it does not account for the unique experience, personality and needs of their followers,” she said.
Most of those who get career-related advice on TikTok said they trust the advice they’re finding. At the same time, the majority of users also said they encounter misleading career-related information on the app.
Still, a third of those who get career advice on TikTok said they made career-related decisions based on that information, and the majority said those decisions had a positive impact on their lives.
Given the trends around advice-seeking and career coaching, company leaders could consider employees’ needs for in-house coaching and mentorship. In fact, learning opportunities and training remain a top factor in job hunts for Gen Z job seekers, according to a LinkedIn report.
Mentorship appears to be on the rise this year, according to a recent report from the Association for Talent Development. Although in-person, one-on-one chats are still the most popular format, virtual mentorship roles are growing in prominence as well.
Training and mentorship could also help reduce stress around major work concerns, including a lack of clarity around job roles and expectations, according to a FlexJobs report. Gen Z workers, in particular, voiced concerns about unrealistic expectations from their bosses and a lack of knowledge to complete their tasks.
