Skills-first learning is driving a wave of skills-based organizations and influencing talent pipelines from recruitment to advancement, according to Coursera’s 2025 Global Skills Report.
In North America, 99% of surveyed employers said they’ve adopted or are exploring skills-based hiring by focusing on verified skills alongside traditional degrees. This aligns with 94% of U.S. firms that said they anticipate significant AI-driven transformation by 2030, the report found.
“North America’s learners are turning AI hype into measurable progress,” Zac Rule, head of global enterprise sales and channel for Coursera, said in the North America report.
“Integrating industry-aligned micro-credentials into workforce development programs and higher education curricula can boost GenAI literacy and strengthen the region’s talent pool,” Rule said. “Actively promoting these opportunities to underrepresented groups will transform skill gaps into skill gains.”
The U.S. ranks fourth globally on Coursera’s AI Maturity Index, indicating it is an AI learning hot spot and AI talent hub. Course enrollments in North America primarily focused on generative AI, data analytics and professional credentials.
Across North America, course enrollment trends grew about 135% for generative AI, 37% for professional certificates (including Google’s project management, digital marketing and IT support certificates) and 15% for critical thinking skills.
Top in-demand skills for employers included AI and machine learning, customer service, curiosity, creative thinking and talent management.
By focusing the hiring process on documented competencies, businesses can more effectively find job-ready talent, lower turnover and streamline career pathways, according to the report.
In addition, businesses can “evolve into skills-based organizations by emphasizing robust skill tests, validated micro-credentials, and job postings built around key proficiencies instead of blanket experience,” the report found.
