Dive Brief:
- Global consultancy Mercer, a wholly-owned subsidiary of Marsh & McLennan Companies, Inc., is investing in the game-based recruiting business.
- Mercer said in a statement that it is investing in Pymetrics, which uses "big data," neuroscience and machine learning to identify optimal career paths for job seekers and ideal employees for organizations.
- According to Mercer, Pymetrics' new technologies assess specific characteristics of job applicants through neuroscience games rather than the traditional self-reported question-and-answer approach. It identifies promising job candidates, connecting employers with the most appropriate talent.
Dive Insight:
Barb Marder, senior partner in Mercer’s Talent business and team leader in the firm's Innovation Hub said that Mercer, through Pymetrics, can bring innovative talent acquisition technologies to its clients and further support Mercer’s focus on innovation.
"By investing in the company, Mercer can help influence how big data and innovative predictive hiring technologies, including gaming, can enhance the recruiting space,” Marder said.
“We are very pleased to collaborate with Mercer in shaping the future direction of Pymetrics," said Frida Polli, co-founder and CEO of Pymetrics. "We believe the leadership and expertise they bring from an HR perspective will be extremely valuable to advancing the application of big data and neuroscience in the recruiting process."
