Dive Brief:
- For digital wellness tools to really work, three key success factors are individuality, consumer engagement and digital technology, according to Employee Benefits News.
- EBN, reporting on digital wellness tools at the Dig|Benefits conference in Austin, Texas, last week, explains that creating the right user experience isn't easy, and offers several tips from the conference.
- According to the experts, implementing successful workplace wellness tools requires taking a holistic approach, giving wellness to employees where they want it, embracing individuality, sharing health data, focusing on healthy habits in small steps and, finally, adjusting on the move.
Dive Insight:
Brian Berchtold, vice president, sales and marketing, at Hubbub Health, told conference attendees that “ROI is so old-school.” While measurement is important, a holistic view is mandatory. "The number one thing we can do is [figure out how to] get people moving right now," he said.
Enabling the sharing of health data means making it easy for employees to do and understand. For example, Maayan Cohen, CEO and co-founder of Hello Heart, says her firm offers an app that encourages users to measure and record their blood pressure, as well as giving them access to their health data and test results – with emojis (happy or sad faces) creating some meaning and context to the data.
Wellness is slowly morphing into wellbeing, but the advice from these experts on optimizing the use of digital wellness tools is critical to any comprehensive health solution.