Dive Brief:
- HR professionals looking to sharpen their social media skills may want to look into Hootsuite Academy, a comprehensive online offering designed to boost social media skills and credentials. From social media management platform provider Hootsuite, the site offers hundreds of free social media videos, resources, and industry certifications to help professionals drive value from social media.
- Employers today are starting to realize the serious impact of social media, so social media knowledge is a job skill that is no longer a nice to have, but a must have, for everyone from marketers to salespeople to customer support. Indeed.com notes that social media is one the top 10 fastest growing job trends, according to Hootsuite.
- Hootsuite Academy is helping to bridge this digital skills gap. It has educated 200,000+ professionals from around the world on how to leverage social media to grow businesses, connect with customers, engage and recruit employees, and boost productivity.
Dive Insight:
Hootsuite is partnered with an external advisory board of industry and subject matter experts and academic institutions who review, vet and contribute to the educational content, so relevance and credibility should be there.
It's a given that the ever-changing developments in the growing digital industry represent a challenge for HR to find skilled talent to fill these critical roles, and this could be a way to drive internal skills to help make that happen. To be competitive, employers today need more than a savvy intern to handle social media chores. For example, some employers are using social media as a way to better communicate benefits information. As a result, this might be an answer for HR professionals looking to to learn credible skills themselves or as a way to boost those skills from an internal talent standpoint.
