Dive Brief:
- Jobs 2 Careers notes that recruiters often use the same proven tactics for attracting and securing talent, but this can cause anyone to get stuck in a rut. It provides five easy and low cost ways to improve recruitment results.
- Using social media for different kinds of outreach can be fruitful, executive recruiter for The Talent Firm Stephanie Troiano told Jobs 2 Careers. She used Instagram, Facebook messaging, and texting to connect with candidates. Gene Caballero, co-founder of Your Green Pal says that he offers the unique company perk of a music room because music stimulates the creative mind.
- Other ideas for recruiting candidates can include holding an open house, sending thoughtful gifts to candidates, and leveraging the local press to announce career opportunities via a press release.
Dive Insight:
In the current talent shortage, recruiters must think of creative means to get in front of and attract the best candidates. Traditional processes still work to some extent, but today, recruiters must think like savvy marketers in order to be successful. Social networking and online content initiatives can go a long way towards producing good results, but so can offering above-board compensation and perks that align with candidate needs.
HR Dive's recruitment trends report shares the growing use of social media in recruitment as a trend that is expected to continue. Recruiters can always add more tools to their arsenal of resources in order to gain an edge in this market.
