Dive Brief:
- The growth in the e-learning market continues, as new players join the party and old standbys keep up the pace, ElearningInside News reports.
- The publication examined a report from Technavio, which broke the industry into three segments: content, technology and services. Content dominates the market with off-the-shelf e-learning modules to the tune of $12 billion in 2015; tech includes cloud-based services and LMS that update automatically; and services work directly with clients to create customized content.
- Across all segments, Adobe and Skillsoft are among the top contenders. It's not clear just how much of Adobe's revenue comes from e-learning alone, but Skillsoft, the LMS and learning content supplier, is estimated to have made over $685 million in the market.
Dive Insight:
As demand for flexibility in training increases, coupled with the rise in BYOD policies, the e-learning market may continue to grow. Congress has even introduced a bill to offset training costs for employers with tax credits, which could increase spending as well.
As employees skills fail to keep up with evolving technology, training demand will increase. Just-in-time training that meets business needs at the point of action can provide the maximum window of opportunity to apply and retain the knowledge. E-learning providers that can meet this and BYOD demands may be in a good position.
And while the major players are still dominating the industry, startups are causing disruption as well. Because the market is so vast and the tech constantly evolving, the report lists dozens of newcomers of note who could be the big thing in e-learning.
