Dive Brief:

• QuizUp, a popular and frustratingly addictive trivia game, has announcied a new initiative today to change corporate learning with QuizUp at Work, according to an article at TechCrunch.
• The program allows corporations to take the fun and competitive nature of QuizUp and combine it with helping employees learn about company programs, products and policies, TechCrunch reports.
• Thor Fridriksson, QuizUp's CEO, told TechCrunch that even when the topics take on a more corporate subject matter, people are still excited about competing to win; now they’re just doing so with their fellow employees.

Dive Insight:

Gamification is not a new tool in 's HR arsenal, but using trivia about an employer's business is. Fridriksson said he sees QuizUp at Work as a major opportunity for companies to show off their personalities and distinct corporate cultures to new employees, while fostering connections among existing employees.

Employers are able to easily see not only how employees are engaging with QuizUp at Work, but what individual questions they’re struggling with and what they have down pat, according to the article.

Three-year-old QuizUp has 70 million users worldwide, but was never intended as a crossover for the workplace. “We had this really stable technology that is about connecting people and quizzing them and doing it in a fun way. We had these social elements, the chat and the potential to explore and discover new people,” Fridriksson said. “We just thought that this might be exactly what corporate learning really needs.”